There’s an old saying that the “third time’s a charm.” Perhaps this explains the spectacular results that The DaVinci Group’s CEO and President Jeff Francisco experienced at the Integrated Systems Europe (ISE) show in Amsterdam in early February. You see, it was the third time TDG had displayed at the event, and the company’s progress in international market was on full display this year.
TDG joined with our European marketing partners, AV EMEA, who had set up a selection of TDG Audio and Vanguard Dynamics products in a large section of their display booth at the event – in a cooperative effort to meet with existing and new European dealers and distributors.
ISE Drew More People…And So Did TDG
Attendance at ISE this year was up 12% according to the group putting on the event, and TDG certainly saw a substantial increase in the flow of attendees this year in its booth. But this increase wasn’t only due to more people coming to the event – TDG’s partners and products are clearly gaining traction and picking up momentum in all of the EMEA markets.
Products from TDG Audio such as its popular NFS-61-5CM – introduced at last year’s event – were designed for the EMEA market and dealers and distributors have responded by signing up in droves to carry the TDG Audio and Vanguard Dynamics product lines.
Products and Local Warehousing For Better Dealer Service
Also, The DaVinci Group has invested in European warehousing to better serve EMEA dealers. With a local supply of products, dealers in the international markets know that their orders will be filled instantly to meet their installation deadlines. No six week lead time for shipments to arrive from an overseas warehouse location.
“We had just amazing participation at ISE with dealers and distributors from around the world seeking us out,” Jeff said. “Many were relatively new TDG Audio and Vanguard Dynamics dealers and they were very complimentary about their experience with the brands. We also introduced them to our new Signature Series products and they were very excited. Many told us that Signature Series is the perfect solution for their luxury dedicated home theater installations.”
International Footprint Continues to Expand
Jeff had many meetings with potential partners at ISE and, as a result, the company will soon be announcing several new distributors coming on board to serve our expanding International footprint.
But…all-in-all…this third ISE for The DaVinci Group was truly a charm. “The international community seems to be really embracing TDG’s combination of performance and value,” Jeff said. “I really look forward to getting back to Amsterdam to speak with even more satisfied dealers at the 2018 ISE!”