The DaVinci Group said Thursday that Shannon Riffle has joined as regional sales manager for the Midwest and Northeast of the U.S. Riffle previously worked with SpeakerCraft and Current Audio.

“We keep talking about how important relationships and experience are for the future of our industry” Daniel Kippycash, CEO & Co-Founder of The DaVinci Group, said as part of the announcement.

“The ability to add someone with the track record, dedication and relationships as Shannon brings to this position is a perfect addition to our team. Our partners will benefit and enjoy working with a professional like Shannon. His level of expertise and knowledge comes from years of experience. ”